Are you eagerly waiting for the next GTA 6 trailer?
Well, you might be contributing to the delay without even realizing it!
According to Mike York, a former Rockstar Games animator who worked on GTA V and Red Dead Redemption 2, the lack of new promotional material might be a deliberate strategy by Rockstar Games—and it involves the fans.
Fans Are Rockstar’s Secret Weapon
York recently shared on his YouTube channel that Rockstar’s approach to marketing heavily relies on fan activity.
The company seems content letting players speculate, create memes, and discuss theories online rather than releasing more trailers.
“It’s brilliant,” York said. “Fans keep the game in the spotlight by constantly talking about it on social media and forums like Reddit. Why spend resources on promotional campaigns when the community does it for free?”
This unique strategy means that fans’ wild theories, viral memes, and constant discussions aren’t just entertaining—they’re also fueling the hype machine for GTA 6.
Rockstar Is Watching—And Having Fun
York also revealed that Rockstar developers often monitor fan theories and discussions, and they find it amusing.
“The team over there loves it,” he said.
“They’re geeking out about all the posts and theories. Sometimes, they can even capitalize on fan speculation, making it look like they planned it all along.”
This playful interaction with the community creates a self-sustaining cycle of excitement and buzz, making GTA 6 one of the most talked-about games online, even before its official release.
When Will the Next Trailer Drop?
While fans hope for a second trailer soon, Rockstar may not be in a rush to release it.
With the game already trending across platforms thanks to fan-driven discussions, the developers can afford to hold back and let the anticipation build naturally.
So, if you’re frustrated by the wait, remember—you’re part of the reason the hype train is still rolling!
It’s a genius marketing move that keeps the excitement alive without any extra effort from Rockstar.
Until the next trailer drops, let’s keep those theories and memes coming—because, in Rockstar’s eyes, that’s the best kind of promotion!
