It’s been over a year since Rockstar released the first trailer for GTA 6, and since then, things have been unusually quiet.
If you’ve been wondering why, a former GTA 5 developer has shared some interesting insights about the studio’s strategy.
Rockstar’s Silence Is Intentional
Mike York, a former Rockstar developer who worked on GTA 5, recently explained why the company has chosen to stay so tight-lipped.
Speaking on his YouTube channel, York said Rockstar’s approach isn’t random—it’s a calculated move to build anticipation.
“It creates allure, and it creates mystery,” York explained. “When they stay silent, it gets people talking more about the game without them having to do anything. Fans become curious, restless, and excited about what’s coming next. It’s all part of the strategy.”
According to York, Rockstar could easily announce trailer dates or share updates, but they deliberately choose not to.
This silence fuels speculation, with fans creating their own theories and ideas about what the game will include.
In a way, the less Rockstar says, the more hype they generate.
A Proven Strategy
This isn’t the first time Rockstar has used this approach.
GTA 5 had a similar marketing strategy, where the studio revealed very little until they were ready for a big announcement.
By keeping fans guessing, Rockstar manages to stay at the center of gaming conversations without lifting a finger.
York’s comments echo what many fans have already noticed—Rockstar knows how to create buzz.
And while the wait can feel endless, the payoff is almost always worth it.
When Will the Next Trailer Drop?
Although Rockstar hasn’t shared any new trailers or updates recently, they’ve confirmed that GTA 6 is still on track for release next year.
Of course, with so many game delays happening these days, it’s always good to manage expectations.
For now, fans will just have to stay patient—and keep an eye out for the next surprise drop.
As York put it, Rockstar will likely release the next trailer when we least expect it.
